A long history of passion, culture, challenges and customs deeply rooted in Rossano, in the land of Calabria where Liquorice roots have always grown and is renown by scientific tests as the best in the world.

Antique documents testify that around the 16th century, the Amarelli family was already involved in the activity of harvesting and sales of Liquorice roots, at the time high valued for its invigorating features, for those, such as pilgrims and soldiers, who undertook long marches, and also heavy labour workers.

In the beginning of the 18th century first ideas of juice extraction were born, in order to obtain a preservable and trasportable product with the aim of marketing Liquorice on a larger scale.

Therefore in 1731, the first proto-industrial plant for root juice extraction was founded in a great warehouse, called “concio”.

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